As of late, a lot of brands have been going under like crazy. Even brands run by agencies known for getting results are unable to make the numbers work amidst rising costs, increased commoditization due to globalization renders most consumer goods a sea of the same. The unit economics given the costs of ads and the costs of doing business in relation to the fiercest completion the space has ever seen creates a huge challenge and mega uncertainty.
The future of ecom seems dark : r/ecommerce
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