Under the EU user consent policy, third parties that use Google’s platforms and services need to meet the following requirements:
– obtain legally valid consent from end users for:
a. use of cookies or other local storage where legally required, and
b. collecting, sharing and using personal data from audiences for ad personalization
– when requesting consent from end users, parties must:
a. retain records of users’ consent choices
b. enable end users to revoke their consent any time, with clear instructions for how to do so
Google’s March Deadline for Consent Mode & Ads Privacy
